29 October 2026

Responding to a Cyber incident: why speed matters

A suspicious email, unusual network activity, a ransomware attack or the accidental disclosure of sensitive data can quickly become a business-critical event. In these situations, the actions taken during the first few hours can significantly influence both the operational and financial impact.

Unlike many traditional insurance policies, cyber insurance is designed to provide immediate access to specialist expertise when an issue arises. Early notification can help contain an incident, reduce disruption, and protect your organisation's reputation.

 

When should you notify your insurer?

You should contact your broker or insurer as soon as possible if you experience, or suspect, any of the following:

  • A ransomware attack or extortion demand
  • A data breach or suspected loss of sensitive information
  • Business email compromise or fraudulent payment instructions
  • Unauthorised access to systems or networks
  • Malware or other malicious software activity
  • Significant system outages caused by a cyber event
  • Any incident that may trigger regulatory notification requirements

You do not need to fully understand the scope or cause of an incident before notifying your insurer. Cyber insurers can often deploy specialist incident response teams to help determine what has happened and what steps should be taken next.

 

Use your emergency response hotline

Many cyber insurers provide access to a 24/7 emergency incident response hotline, giving policyholders immediate access to cyber specialists at any time of the day or night.

The hotline is designed for situations where urgent advice is needed and can help organisations:

  • Assess whether an incident is likely to be a cyber event
  • Contain threats and limit further damage
  • Engage forensic investigators and legal advisers quickly
  • Understand regulatory and notification obligations
  • Coordinate an effective response from the outset

Even if an incident ultimately proves not to be cyber-related, seeking expert advice early can help avoid unnecessary disruption, cost and uncertainty.

 

Why involve insurers early?

Cyber policies typically provide access to a panel of experts, including:

  • Digital forensic investigators
  • Specialist cyber and privacy lawyers
  • Breach notification providers
  • Crisis communications professionals
  • Ransomware and extortion consultants
  • Credit monitoring and remediation services

Before engaging external advisers or incurring significant costs, organisations should consult their insurer. 

Eloise
Eloise Morgan
Managing Director, Ventures
“

Cyber policies often require insurer involvement and approval, and engaging approved providers can help ensure access to specialist expertise while preserving cover.

”
Eloise Morgan, Managing Director, Ventures

What if it turns out not to be a cyber incident?

Many organisations hesitate to notify because they are concerned about "raising a false alarm". In practice, early notification is often the right approach.

If an investigation ultimately determines that there has been no cyber incident, any costs incurred may still be subject to the policy excess. Accessing experts through an insurer's response framework is often more cost-effective than engaging forensic, legal or crisis management specialists independently. Most clients find that obtaining expert advice early is a worthwhile investment, even when the event proves less serious than initially feared.

 

Prevention is just as important as response

Many cyber insurers now provide proactive risk management services as part of their offering, helping organisations strengthen their resilience before an incident occurs. These services may include:

  • Tabletop or desktop cyber incident exercises
  • Incident response planning workshops
  • Vulnerability assessments
  • Employee awareness training
  • Access to cyber risk management platforms
  • Reviews of business continuity and crisis management procedures

These exercises help organisations test decision-making, escalation procedures and incident response plans in a controlled environment, providing valuable insight into potential gaps before a real incident occurs.

 

How Price Forbes can help

At Price Forbes, our dedicated in-house claims team supports clients from the first indication of a cyber event through to resolution. We can help coordinate notifications, engage insurers, access emergency response services and manage stakeholders throughout what can often be a fast-moving situation.

The message is simple: if you suspect a cyber incident, act early. Notify your insurer, use the emergency response hotline and seek specialist support. Early intervention can help contain an incident, reduce disruption and minimise its overall impact.

Comprehensive insurance review

At Price Forbes, we’re committed to helping clients develop cyber insurance strategies that match the complexity of the threats they face, so when the next breach hits, they’re not just protected, they’re resilient. Contact our specialist team today for a comprehensive review of your cyber insurance strategy.

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