13 October 2026 | Insight

How business protection can support your clients

This guest article was provided by Everywhen, a sister company of Price Forbes and specialist provider of financial planning and business protection solutions.

Most business owners understand the importance of protecting their physical assets, managing financial risks and investing in growth. Yet one of the biggest risks facing many organisations often goes overlooked: the loss of the people who drive the business forward.

Many SMEs remain heavily reliant on a small number of owners, directors or key employees who generate revenue, maintain client relationships and provide specialist expertise. If one of those individuals were to die, suffer a critical illness or become unable to work, the impact on the business could be significant.

Without appropriate protection in place, companies may face operational disruption, financial strain, uncertainty over ownership structures and challenges maintaining customer confidence. Business protection helps organisations prepare for these risks, providing financial stability and continuity when it is needed most.

Dan
Dan Fitchett
Business Protection Consultant, Everywhen
“

While many organisations insure their buildings, equipment and liabilities, fewer have considered how they would cope financially if they lost a key individual.

”
Dan Fitchett, Business Protection Consultant - Everywhen

Why business protection matters

In today's economic environment, businesses are under increasing pressure to manage risk effectively while continuing to grow. Rising costs, uncertainty and succession challenges mean business resilience has never been more important.

While many organisations insure their buildings, equipment and liabilities, fewer have considered how they would cope financially if they lost a key individual.

For owner-managed businesses in particular, the expertise, leadership and relationships held by a small number of people are often critical to long-term success. Business protection provides a financial safety net, helping organisations navigate unexpected events with greater confidence.

 

The risks businesses often overlook

One of the most common challenges facing SMEs is over-reliance on key people.

Whether it is a founder leading growth, a sales director responsible for major client relationships or a specialist employee with irreplaceable expertise, the loss of a key individual can have far-reaching consequences.

Businesses may also face challenges around succession planning, particularly where ownership is concentrated among a small number of shareholders. In these situations, the death or critical illness of an owner can create uncertainty around control of the business and place pressure on remaining shareholders.

Funding a shareholder exit can be difficult without a clear plan in place. Business protection can provide the funds needed to support continuity and stability during what can often be a challenging period.

 

Building resilience for the future

Business protection is increasingly recognised as an important component of risk management and succession planning.

The right solution can help businesses:

  • Manage the financial impact of losing a key person
  • Support business continuity and cash flow
  • Provide funding for shareholder protection arrangements
  • Strengthen succession planning
  • Reduce disruption for employees, customers and stakeholders

For brokers and advisers, these conversations also provide an opportunity to help clients identify vulnerabilities they may not have previously considered and put appropriate plans in place before they are needed.

 

How Everywhen can help

Brokers often have strong, long-standing relationships with their clients and a deep understanding of their business risks.

Through Everywhen, clients can access specialist expertise to help identify potential gaps in their protection strategy and explore solutions that support business continuity, succession planning and shareholder protection.

Together, Price Forbes and Everywhen can help businesses consider risks beyond traditional insurance exposures, ensuring valuable people are protected alongside physical assets and operations.

 

Key takeaways

  • Many businesses are heavily reliant on key individuals, making them vulnerable to the financial impact of death, critical illness or long-term incapacity
  • Business protection can help support continuity, cash flow, ownership structures and future growth
  • Common gaps include a lack of succession planning, inadequate key person cover and no funding arrangements for shareholder exits
  • Planning ahead can help businesses remain resilient when faced with unexpected events

Ventures Insurance

At Price Forbes, we work with founders, investors and advisors to protect what’s being built, from incorporation to IPO. Our role is to help you transfer risk, unlock capital, and stay focused on growth.

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